JOONGBU UNIVERSITY LIBRARY

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How to Write a Business Plan- [electronic resource]

Formatted Contents Note: 완전내용Introduction; Why this book?; What is the plan for and who is the audience?; You are telling a story; Presentation; Facts and evidence; Gathering data; Repetition; Review your document; Summary; 1 The structure of the plan; Using appendices; Summary; 2 Summary; Summary; 3 The business background; The business; What is the product or service?; The markets; Supply; How did you get here?; Summary; 4 The market; Overview; Market structure; Competitors; Customers; Distribution; Trends; Competitive advantage; Market segmentation; Differentiation; Pricing; Barriers to entry

Formatted Contents Note: 완전내용Big Changes and New TechnologiesExamples of market change; Mixed strategies; Summary; 5 Operations; Differences; Processes; Control; Experience; Supply; Systems; Location and environment; Regulatory control; Summary; 6 Management; The essential difference; What skills are required?; Organization structure; Demonstrating control; Management; Summary; 7 The proposal; Explain; The proposition; Why will you succeed?; Ask for what you want!; What have you invested?; Closing the deal; The exit; Summary; 8 The forecast; The sales forecast; Costs; The five-year forecast; Reviewing the plan

Formatted Contents Note: 완전내용SensitivityKey assumptions; Explain important points; Summary; 9 Financial information; Profit and loss account; Cash forecast; Sensitivity; Break-even; Funding; Reconciling and checking; Timing; Balance sheet; Trends; Some important terms; Summary; 10 Risks; Summary; 11 Legal issues and confidentiality; Confidentiality; Summary; 12 Selling your business; Explain why you are selling; Emphasize the great opportunities for the business; Don't waste time illustrating that sudden upturn in business expected imminently; Do you include a forecast?; Who is the buyer?; Holding back information

Formatted Contents Note: 완전내용Due diligenceSummary; 13 Improve performance with a business plan; Planning is not budgeting; Strategic vision and action; Creating strategy; Planning for people; Practicalities; Summary; 14 Using business plans for bidding; Summary; Appendix 1; The confidentiality letter; Appendix 2; Reconciling profit and cash flow; Appendix 3; The Cash Forecast; What will you need?; What the forecast looks like; The Sales Forecast; Check the Forecast; What can I do?; Glossary

Summary, Etc.: 요약Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan, 4th edition gives you the expert guidance you need to make an impact with your written plan, including advice on researching competitors, how to present your management skills and experience and how to effectively communicate your strategic vision.Along with glossary of key terms and brand new advice on producing cash and profit forecasts, How to Write a Business Plan, 4th edition, contains all the help you'll need to get it right firs.