자료유형  

 단행본

International Standard Book Number  

9780749462741 (electronic bk.)

International Standard Book Number  

0749462744 (electronic bk.)

International Standard Book Number  

9780749462734 (pbk.)

International Standard Book Number  

0749462736 (pbk.)

Library of Congress Call Number  

HF5429.215.U6-R63 2012eb

Dewey Decimal Classification Number  

381.1490973658.8/79

Main Entry-Personal Name  

Roberts, Bryan R. , 1939-

Publication, Distribution, etc. (Imprint  

London : Kogan Page, c2012

Physical Description  

1 online resource (vii, 230 p)

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Is Walmart the best positioned retailer on the globe? -- The rise of consumerism -- House of (Walmart) brands -- Don't aggravate your customers -- It's an EDLP world -- Tough but fair negotiations -- Removing the margin takers -- Still leading in logistics -- The surest way to predict the future is to invent it -- Facing up to a multi-channel future -- Global domination -- Tomorrow's Walmart.

Summary, Etc.  

요약"Walmart is the biggest retailer on earth with market leadership in all key markets and rapid expansion into emerging markets. From its humble beginnings in Arkansas, it has become a global retailing phenomenon. For retailers, Walmart is a tough competitor as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. Walmart presents an objective analysis of this market leading retailer. Investigating what the retailer gets right, as well as what it gets wrong, it provides a comprehensive insight into the many functions which contribute it its operations. The book will help retailers learn from best practice, rivals to better compete against Walmart and vendors to better service one of their most important customers"--해제Provided by publisher.

Subject Added Entry-Corporate Name  

Wal-Mart (Firm)

Subject Added Entry-Topical Term  

Discount houses (Retail trade) United States Management

Subject Added Entry-Topical Term  

Business

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industries / Retailing.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Marketing / Direct.

Subject Added Entry-Topical Term  

TRAVEL / Shopping.

Added Entry-Personal Name  

Berg, Natalie.

Additional Physical Form Entry  

Print versionRoberts, Bryan R., 1939- Walmart. London ; Philadelphia, PA : Kogan Page, c2012 9780749462734 (DLC) 2011043136 (OCoLC)748331156

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:422616