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The conversation company- [electronic resource] : boost your business through culture, people and social media
The conversation company- [electronic resource] : boost your business through culture, people and social media
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- 자료유형
- 단행본
- International Standard Book Number
- 9780749464745 (electronic bk.)
- International Standard Book Number
- 0749464747 (electronic bk.)
- International Standard Book Number
- 9780749464738
- International Standard Book Number
- 0749464739
- Library of Congress Call Number
- HF5415-.V28 2012eb
- Dewey Decimal Classification Number
- 658.8658.802
- Main Entry-Personal Name
- Van Belleghem, Steven.
- Publication, Distribution, etc. (Imprint
- London : Kogan Page, 2012
- Physical Description
- 1 online resource (272 p) : ill.
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Your company has unused conversation potential -- Your company is full of paradoxes -- The Conversation Company -- Company culture--the heart of the Conversation Company -- People are your most important source of conversations -- Social media--the ideal partner for the Conversation Company -- Customer experience, conversation, content and collaboration -- Customer experience -- Conversation -- Content -- Collaboration -- Integrate customer-oriented thinking and social media in three steps -- Step 1: building up knowledge and the necessary framework -- Step 2: choosing and implementing your pilot projects -- Step 3: the way to full integration and the lever effect -- Epilogue.
- Summary, Etc.
- 요약Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in.
- Subject Added Entry-Topical Term
- Marketing Social aspects
- Subject Added Entry-Topical Term
- Internet marketing Social aspects
- Subject Added Entry-Topical Term
- Customer relations
- Subject Added Entry-Topical Term
- Social media
- Subject Added Entry-Topical Term
- Management Social aspects
- Subject Added Entry-Topical Term
- Business
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Green Business.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Distribution.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / General.
- Additional Physical Form Entry
- Print version / Belleghem, Steven VanConversation Company : Boost Your Business Through Culture, People and Social Media. London : Kogan Page, c2012. 9780749464738
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:422609
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■1001 ▼aVan Belleghem, Steven.
■24514▼aThe conversation company▼h[electronic resource] ▼bboost your business through culture, people and social media▼dSteven Van Belleghem
■260 ▼aLondon▼bKogan Page▼c2012
■300 ▼a1 online resource (272 p) ▼bill.
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aYour company has unused conversation potential -- Your company is full of paradoxes -- The Conversation Company -- Company culture--the heart of the Conversation Company -- People are your most important source of conversations -- Social media--the ideal partner for the Conversation Company -- Customer experience, conversation, content and collaboration -- Customer experience -- Conversation -- Content -- Collaboration -- Integrate customer-oriented thinking and social media in three steps -- Step 1: building up knowledge and the necessary framework -- Step 2: choosing and implementing your pilot projects -- Step 3: the way to full integration and the lever effect -- Epilogue.
■520 ▼aResearch shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in.
■588 ▼aDescription based on print version record.
■650 0▼aMarketing▼xSocial aspects
■650 0▼aInternet marketing▼xSocial aspects
■650 0▼aCustomer relations
■650 0▼aSocial media
■650 0▼aManagement▼xSocial aspects
■650 4▼aBusiness
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■650 7▼aBUSINESS & ECONOMICS / Distribution.▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS / Marketing / General.▼2bisacsh
■655 4▼aElectronic books.
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