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E-marketing- [electronic resource] : concepts, methodologies, tools, and applications
E-marketing- [electronic resource] : concepts, methodologies, tools, and applications
- 자료유형
- 단행본
- International Standard Book Number
- 9781466615991 (electronic bk.)
- International Standard Book Number
- 1466615990 (electronic bk.)
- International Standard Book Number
- 9781466615984
- International Standard Book Number
- 1466615982
- International Standard Book Number
- 9781466616004
- International Standard Book Number
- 1466616008
- Library of Congress Call Number
- HF5415.1265-.E22 2012
- Dewey Decimal Classification Number
- 658.8/72-23
- Publication, Distribution, etc. (Imprint
- Hershey, PA : Business Science Reference, c2012
- Physical Description
- 1 online resource.
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Summary, Etc.
- 요약"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
- Subject Added Entry-Topical Term
- Internet marketing
- Subject Added Entry-Topical Term
- Electronic commerce
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Mail Order.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Direct.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Multilevel.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Telemarketing.
- Added Entry-Corporate Name
- Information Resources Management Association.
- Additional Physical Form Entry
- Print version E-marketing. Hershey, PA : Business Science Reference, c2012 9781466615984 (DLC) 2012010426 (OCoLC)768800738
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:421935