자료유형  

 단행본

International Standard Book Number  

9781466639553 (electronic bk.)

International Standard Book Number  

1466639555 (electronic bk.)

International Standard Book Number  

9781466639546

International Standard Book Number  

1466639547

International Standard Book Number  

9781466639560 (print & perpetual access)

Library of Congress Call Number  

HF5415.1265-.E225 2013eb

Dewey Decimal Classification Number  

658.8/72-23

Publication, Distribution, etc. (Imprint  

Hershey, PA : Business Science Reference, [2013]

Physical Description  

1 online resource.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Section 1. E-marketing recent issues and emerging practices -- section 2. E-marketing recent issues and emerging practices in developed countries -- section 3. E-marketing recent issues and emerging practices in developing countries.

Summary, Etc.  

요약"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.

Subject Added Entry-Topical Term  

Internet marketing

Subject Added Entry-Topical Term  

Marketing

Subject Added Entry-Topical Term  

Electronic commerce

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Mail Order.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Marketing / Direct.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Marketing / Multilevel.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Marketing / Telemarketing.

Added Entry-Personal Name  

El-Gohary, Hatem , 1970-

Added Entry-Personal Name  

Eid, Riyad.

Additional Physical Form Entry  

Print version E-marketing in developed and developing countries. Hershey, PA : Business Science Reference, [2013] 9781466639546 (DLC) 2013000777 (OCoLC)825106759

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:421918