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E-marketing in developed and developing countries- [electronic resource] : emerging practices
E-marketing in developed and developing countries- [electronic resource] : emerging practices
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 9781466639553 (electronic bk.)
- International Standard Book Number
- 1466639555 (electronic bk.)
- International Standard Book Number
- 9781466639546
- International Standard Book Number
- 1466639547
- International Standard Book Number
- 9781466639560 (print & perpetual access)
- Library of Congress Call Number
- HF5415.1265-.E225 2013eb
- Dewey Decimal Classification Number
- 658.8/72-23
- Publication, Distribution, etc. (Imprint
- Hershey, PA : Business Science Reference, [2013]
- Physical Description
- 1 online resource.
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Section 1. E-marketing recent issues and emerging practices -- section 2. E-marketing recent issues and emerging practices in developed countries -- section 3. E-marketing recent issues and emerging practices in developing countries.
- Summary, Etc.
- 요약"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.
- Subject Added Entry-Topical Term
- Internet marketing
- Subject Added Entry-Topical Term
- Marketing
- Subject Added Entry-Topical Term
- Electronic commerce
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Mail Order.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Direct.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Multilevel.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Telemarketing.
- Added Entry-Personal Name
- El-Gohary, Hatem , 1970-
- Added Entry-Personal Name
- Eid, Riyad.
- Additional Physical Form Entry
- Print version E-marketing in developed and developing countries. Hershey, PA : Business Science Reference, [2013] 9781466639546 (DLC) 2013000777 (OCoLC)825106759
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:421918
MARC
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■24500▼aE-marketing in developed and developing countries▼h[electronic resource] ▼bemerging practices▼dHatem El-Gohary and Riyad Eid, editors
■260 ▼aHershey, PA▼bBusiness Science Reference▼c[2013]
■300 ▼a1 online resource.
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aSection 1. E-marketing recent issues and emerging practices -- section 2. E-marketing recent issues and emerging practices in developed countries -- section 3. E-marketing recent issues and emerging practices in developing countries.
■520 ▼a"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.
■588 ▼aDescription based on print version record.
■650 0▼aInternet marketing
■650 0▼aMarketing
■650 0▼aElectronic commerce
■650 7▼aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing.▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS / Mail Order.▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS / Marketing / Direct.▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS / Marketing / Multilevel.▼2bisacsh
■650 7▼aBUSINESS & ECONOMICS / Marketing / Telemarketing.▼2bisacsh
■655 4▼aElectronic books.
■7001 ▼aEl-Gohary, Hatem▼d1970-
■7001 ▼aEid, Riyad.
■77608▼iPrint version▼tE-marketing in developed and developing countries.▼dHershey, PA : Business Science Reference, [2013]▼z9781466639546▼w(DLC) 2013000777▼w(OCoLC)825106759
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