자료유형  

 단행본

International Standard Book Number  

9782940447237 (electronic bk.)

International Standard Book Number  

2940447233 (electronic bk.)

International Standard Book Number  

9782940411580 (pbk.)

International Standard Book Number  

2940411581 (pbk.)

Library of Congress Call Number  

HD9940.A1-D55 2012eb

Dewey Decimal Classification Number  

338.47687-23

Main Entry-Personal Name  

Dillon, Susan.

Publication, Distribution, etc. (Imprint  

Lausanne : AVA Academia, c2012

Physical Description  

1 online resource (176 p) : col. ill., col. ports.

Series Statement  

AVA Academia series

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용The business of fashion. The fashion industry in the 20th century -- Technology -- The influential designers -- Interview : Gary Harvey -- Fashion trend prediction. The fashion forecasting industry -- The forecasting process -- Trend prediction as a tool -- Presenting trend information -- Fashion forecasting agencies -- Interview : Fiona Jenvey -- Fashion transition. Fashion buying -- Merchandising -- Retail formats -- The retail calendar -- Importing fashion goods -- Interview : Katy Steel -- Fashion communication. What is fashion communication? -- The fashion consumer -- Branding -- Fashion marketing -- Fashion promotion -- Visual merchandising -- Fashion advertising -- Interview : Michaela Ireson -- The fashion machine. The fashion calendar -- The fashion press -- Fashion editorial -- Trade shows and events -- Interview : Paul Harness -- Bridging the gap between fashion and business. Creative business planning -- Branding basics -- Innovative marketing and promotion -- Design and copyright -- Interview : Aine Cassidy.

Subject Added Entry-Topical Term  

Clothing trade Management

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry.

Subject Added Entry-Topical Term  

Clothing trade / Management.

Additional Physical Form Entry  

Print versionDillon, Susan. Fundamentals of fashion management. Lausanne : AVA Academia ; La Vergne, TN : Distributed by Ingram Publisher Services, c2012 9782940411580

Series Added Entry-Uniform Title  

AVA academia.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:421798