자료유형  

 단행본

International Standard Book Number  

9780814431788 (electronic bk.)

International Standard Book Number  

081443178X (electronic bk.)

International Standard Book Number  

9780814431771

International Standard Book Number  

0814431771

Library of Congress Call Number  

HF5438.25-.W29295 2013eb

Dewey Decimal Classification Number  

658.85-23

Main Entry-Personal Name  

Weinberg, Mike

Publication, Distribution, etc. (Imprint  

New York : American Management Association, c2013

Physical Description  

1 online resource (xx, 220 pages).

General Note  

Includes index.

Formatted Contents Note  

완전내용Foreword / by S. Anthony Iannarino -- Introduction -- Sales simplified and a dose of blunt truth -- The groundwork for a simple sales model -- The "not-so-sweet 16" reasons salespeople fail at new business development -- The company's responsibility for sales success -- A simple framework for developing new business -- Selecting targets : first for a reason -- Our sales weapons : what's in the arsenal? -- Your most important sales weapon -- Sharpening your sales story -- Your friend the phone -- Mentally preparing for the face-to-face sales call -- Structuring winning sales calls -- Preventing the buyer's reflex resistance to salespeople -- I thought I was supposed to make a presentation -- Planning and executing the attack -- Rants, raves, and reflections -- New business development selling is not complicated -- Index.

Subject Added Entry-Topical Term  

Selling

Subject Added Entry-Topical Term  

Business planning

Subject Added Entry-Topical Term  

New business enterprises

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Distribution.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Marketing General.

Subject Added Entry-Topical Term  

Business planning.

Subject Added Entry-Topical Term  

New business enterprises.

Subject Added Entry-Topical Term  

Selling.

Additional Physical Form Entry  

Print versionWeinberg, Mike. New sales. New York : American Management Association, c2013 9780814431771 (DLC) 2012017452 (OCoLC)793726516

Electronic Location and Access  

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Control Number  

joongbu:421724