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Web copy that sells- [electronic resource] : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
Web copy that sells- [electronic resource] : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
- 자료유형
- 단행본
- International Standard Book Number
- 9780814432525 (electronic bk.)
- International Standard Book Number
- 0814432522 (electronic bk.)
- International Standard Book Number
- 9780814432518
- International Standard Book Number
- 0814432514
- Library of Congress Call Number
- HF5548.32-.V45 2013eb
- Dewey Decimal Classification Number
- 658.8/72-23
- Main Entry-Personal Name
- Veloso, Maria.
- Edition Statement
- 3rd ed.
- Publication, Distribution, etc. (Imprint
- New York : American Management Association, 2013
- Physical Description
- 1 online resource (pages cm)
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index.
- Subject Added Entry-Topical Term
- Electronic commerce
- Subject Added Entry-Topical Term
- Internet marketing
- Subject Added Entry-Topical Term
- Internet advertising
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Mail Order.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Direct.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Multilevel.
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Marketing / Telemarketing.
- Additional Physical Form Entry
- Print versionVeloso, Maria. Web copy that sells. 3rd ed. New York : American Management Association, 2013 9780814432518 (DLC) 2012050111 (OCoLC)824670856
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:421710
