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Marketing Strategy- [electronic resource]
Marketing Strategy- [electronic resource]
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 9781136004421 (electronic bk.)
- International Standard Book Number
- 1136004424 (electronic bk.)
- Library of Congress Call Number
- HF5415 .F46 2012
- Dewey Decimal Classification Number
- 658.802
- Main Entry-Personal Name
- Fifield, Paul.
- Edition Statement
- 2nd ed.
- Publication, Distribution, etc. (Imprint
- Hoboken : Taylor and Francis, 2012
- Physical Description
- 1 online resource (347 p)
- General Note
- Description based upon print version of record.
- Formatted Contents Note
- 완전내용Cover; Marketing Strategy; Copyright; Contents; Preface to the second edition; Preface to the first edition; Acknowledgement; Introduction; Part One Where are we now?; Chapter 1 Before we start - what are we trying to do?; Chapter 2 The internal business drivers; Chapter 3 The external environment; Chapter 4 The business strategy; Part Two Where do we want to be?; Chapter 5 From business to marketing strategy; Chapter 6 Developing marketing strategy; Chapter 7 Making the links; Part Three How do we get there?; Chapter 8 Connecting with the market; Chapter 9 Product policy
- Formatted Contents Note
- 완전내용Chapter 10 The rest of the mixChapter 11 Marketing plans; Part Four How do we make it happen?; Chapter 12 Strategy evaluation and appraisal; Chapter 13 Identifying barriers to implementation; Chapter 14 Identifying drivers for change; Chapter 15 Using the system; Part Five Where next?; Chapter 16 New age marketing?; Chapter 17 Back to the future; Index;
- Summary, Etc.
- 요약Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between.
- Subject Added Entry-Topical Term
- Marketing
- Subject Added Entry-Topical Term
- Business
- Subject Added Entry-Topical Term
- Marketing
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Green Business.
- Additional Physical Form Entry
- Print version / Fifield, PaulMarketing Strategy. Hoboken : Taylor and Francis,c2012. 9780750632843
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:397540
MARC
008120806s2012 xx o 000 0 eng d■001
■003OCoLC
■00520121210094823
■006m d
■007cr un|
■020 ▼a9781136004421 (electronic bk.)
■020 ▼a1136004424 (electronic bk.)
■035 ▼a(OCoLC)804661264
■040 ▼aEBLCP▼beng▼cEBLCP▼dOCLCQ▼dN$T▼dOCLCQ
■050 4▼aHF5415 .F46 2012
■072 7▼aBUS▼x094000▼2bisacsh
■08204▼a658.802
■1001 ▼aFifield, Paul.
■24510▼aMarketing Strategy▼h[electronic resource]
■250 ▼a2nd ed.
■260 ▼aHoboken▼bTaylor and Francis▼c2012
■300 ▼a1 online resource (347 p)
■500 ▼aDescription based upon print version of record.
■5050 ▼aCover; Marketing Strategy; Copyright; Contents; Preface to the second edition; Preface to the first edition; Acknowledgement; Introduction; Part One Where are we now?; Chapter 1 Before we start - what are we trying to do?; Chapter 2 The internal business drivers; Chapter 3 The external environment; Chapter 4 The business strategy; Part Two Where do we want to be?; Chapter 5 From business to marketing strategy; Chapter 6 Developing marketing strategy; Chapter 7 Making the links; Part Three How do we get there?; Chapter 8 Connecting with the market; Chapter 9 Product policy
■5058 ▼aChapter 10 The rest of the mixChapter 11 Marketing plans; Part Four How do we make it happen?; Chapter 12 Strategy evaluation and appraisal; Chapter 13 Identifying barriers to implementation; Chapter 14 Identifying drivers for change; Chapter 15 Using the system; Part Five Where next?; Chapter 16 New age marketing?; Chapter 17 Back to the future; Index;
■520 ▼aMarketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between.
■650 4▼aMarketing
■650 4▼aBusiness
■650 0▼aMarketing
■650 7▼aBUSINESS & ECONOMICS / Green Business.▼2bisacsh
■655 4▼aElectronic books.
■77608▼iPrint version▼aFifield, Paul▼tMarketing Strategy▼dHoboken : Taylor and Francis,c2012▼z9780750632843
■85640▼3EBSCOhost▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=473883
■938 ▼aEBL - Ebook Library▼bEBLB▼nEBL987972
■938 ▼aEBSCOhost▼bEBSC▼n473883
■994 ▼a92▼bK4R
■999 ▼z634898670716585886
