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The psychology of entertainment media- [electronic resource] : blurring the lines between entertainment and persuasion
The psychology of entertainment media- [electronic resource] : blurring the lines between entertainment and persuasion
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 9781136809354 (electronic bk.)
- International Standard Book Number
- 113680935X (electronic bk.)
- International Standard Book Number
- 9781848729445
- International Standard Book Number
- 1848729448
- International Standard Book Number
- 0203828585 (electronic bk.)
- International Standard Book Number
- 9780203828588 (electronic bk.)
- Library of Congress Call Number
- HF5827.9-.P78 2012eb
- Dewey Decimal Classification Number
- 659.101/9-23
- Edition Statement
- 2nd ed.
- Publication, Distribution, etc. (Imprint
- New York : Routledge, 2012
- Physical Description
- 1 online resource (xvii, 346 p) : ill.
- Bibliography, Etc. Note
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Subliminal advertising
- Subject Added Entry-Topical Term
- Advertising Psychological aspects
- Subject Added Entry-Topical Term
- Mass media Psychological aspects
- Subject Added Entry-Topical Term
- Persuasion (Psychology)
- Subject Added Entry-Topical Term
- Manipulative behavior
- Subject Added Entry-Topical Term
- BUSINESS & ECONOMICS / Advertising & Promotion.
- Added Entry-Personal Name
- Shrum, L. J.
- Additional Physical Form Entry
- Print version Psychology of entertainment media. 2nd ed. New York : Routledge, 2012 9781848729445 (DLC) 2011046657 (OCoLC)760904921
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:397421
MARC
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■24504▼aThe psychology of entertainment media▼h[electronic resource] ▼bblurring the lines between entertainment and persuasion▼cedited by L. J. Shrum
■250 ▼a2nd ed.
■260 ▼aNew York▼bRoutledge▼c2012
■300 ▼a1 online resource (xvii, 346 p) ▼bill.
■504 ▼aIncludes bibliographical references and indexes.
■588 ▼aDescription based on print version record.
■650 0▼aSubliminal advertising
■650 0▼aAdvertising▼xPsychological aspects
■650 0▼aMass media▼xPsychological aspects
■650 0▼aPersuasion (Psychology)
■650 0▼aManipulative behavior
■650 7▼aBUSINESS & ECONOMICS / Advertising & Promotion.▼2bisacsh
■655 4▼aElectronic books.
■7001 ▼aShrum, L. J.
■77608▼iPrint version▼tPsychology of entertainment media.▼b2nd ed.▼dNew York : Routledge, 2012▼z9781848729445▼w(DLC) 2011046657▼w(OCoLC)760904921
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