Material Type  

 단행본

Date and Time of Latest Transaction  

20121210094822

ISBN  

9780203349908 (electronic bk.)

ISBN  

0203349903 (electronic bk.)

ISBN  

9781136597442 (electronic bk.)

ISBN  

1136597441 (electronic bk.)

ISBN  

9780415579933

ISBN  

0415579937

LC Callnumber  

JF2112.P8-R68 2012eb

DDC  

324.7/3-23

Title/Author  

Routledge handbook of political marketing - [electronic resource] : edited by Jennifer Lees-Marshment

Publish Info  

Abingdon, Oxon : Routledge, 2012

Material Info  

1 online resource (xx, 388 p) : ill.

총서명  

Routledge handbooks

서지주기  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.

Subject Added Entry-Topical Term  

Public relations and politics

Subject Added Entry-Topical Term  

Campaign management

Subject Added Entry-Topical Term  

Political campaigns

Subject Added Entry-Topical Term  

Communication in politics

Subject Added Entry-Topical Term  

Government publicity

Subject Added Entry-Topical Term  

POLITICAL SCIENCE / Political Process / General.

Added Entry-Personal Name  

Lees-Marshment, Jennifer.

Additional Physical Form Entry  

Print version Routledge handbook of political marketing. Abingdon, Oxon ; New York : Routledge, 2012 9780415579933 (DLC) 2011020377 (OCoLC)707966547

Series Added Entry-Uniform Title  

Routledge handbooks.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:397348