자료유형  

 단행본

International Standard Book Number  

9780203349908 (electronic bk.)

International Standard Book Number  

0203349903 (electronic bk.)

International Standard Book Number  

9781136597442 (electronic bk.)

International Standard Book Number  

1136597441 (electronic bk.)

International Standard Book Number  

9780415579933

International Standard Book Number  

0415579937

Library of Congress Call Number  

JF2112.P8-R68 2012eb

Dewey Decimal Classification Number  

324.7/3-23

Publication, Distribution, etc. (Imprint  

Abingdon, Oxon : Routledge, 2012

Physical Description  

1 online resource (xx, 388 p) : ill.

Series Statement  

Routledge handbooks

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.

Subject Added Entry-Topical Term  

Public relations and politics

Subject Added Entry-Topical Term  

Campaign management

Subject Added Entry-Topical Term  

Political campaigns

Subject Added Entry-Topical Term  

Communication in politics

Subject Added Entry-Topical Term  

Government publicity

Subject Added Entry-Topical Term  

POLITICAL SCIENCE / Political Process / General.

Added Entry-Personal Name  

Lees-Marshment, Jennifer.

Additional Physical Form Entry  

Print version Routledge handbook of political marketing. Abingdon, Oxon ; New York : Routledge, 2012 9780415579933 (DLC) 2011020377 (OCoLC)707966547

Series Added Entry-Uniform Title  

Routledge handbooks.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:397348