자료유형  

 단행본

International Standard Book Number  

9780203852941 (electronic bk.)

International Standard Book Number  

020385294X (electronic bk.)

International Standard Book Number  

9781848728110

International Standard Book Number  

1848728115

Library of Congress Call Number  

HF5415.332.O43-A385 2010eb

Dewey Decimal Classification Number  

658.8/340846-22

Publication, Distribution, etc. (Imprint  

New York, NY : Routledge, c2010

Physical Description  

1 online resource (xxi, 301 p) : ill.

Series Statement  

Marketing and consumer psychology series

Bibliography, Etc. Note  

Includes bibliographical references and indexes.

Formatted Contents Note  

완전내용Cognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet ... [et al.] -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle, and Melayne M. McInnes -- The aging consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion, and Ryan Yordon.

Subject Added Entry-Topical Term  

Older consumers

Subject Added Entry-Topical Term  

Consumer behavior

Subject Added Entry-Topical Term  

Consumption (Economics)

Subject Added Entry-Topical Term  

Marketing

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Marketing Research.

Subject Added Entry-Topical Term  

Veroudering (biologie, psychologie).

Subject Added Entry-Topical Term  

Consumenten.

Subject Added Entry-Topical Term  

Uitgavenpatroon.

Subject Added Entry-Topical Term  

Consumentenonderzoek.

Added Entry-Personal Name  

Drolet, Aimee Leigh.

Added Entry-Personal Name  

Schwarz, Norbert Dr phil

Added Entry-Personal Name  

Yoon, Carolyn , 1960-

Additional Physical Form Entry  

Print version Aging consumer. New York, NY : Routledge, c2010 9781848728110 (DLC) 2009045729 (OCoLC)368024575

Series Added Entry-Uniform Title  

Marketing and consumer psychology series.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:397042