자료유형  

 단행본

International Standard Book Number  

9780203854495 (electronic bk.)

International Standard Book Number  

0203854497 (electronic bk.)

International Standard Book Number  

0415473268

International Standard Book Number  

9780415473262

International Standard Book Number  

9780415473262

Library of Congress Call Number  

HD9980.5-.S55 2010eb

Dewey Decimal Classification Number  

658.8-22

Main Entry-Personal Name  

Skålén, Per.

Publication, Distribution, etc. (Imprint  

New York, NY : Routledge, 2010

Physical Description  

1 online resource (xii, 185 p)

Series Statement  

Routledge interpretive marketing research ; v. 11

Bibliography, Etc. Note  

Includes bibliographical references and index.

Formatted Contents Note  

완전내용Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- I want to help you? : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.

Subject Added Entry-Topical Term  

Service industries

Subject Added Entry-Topical Term  

Marketing Management

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Marketing General.

Subject Added Entry-Topical Term  

BUSINESS & ECONOMICS Distribution.

Additional Physical Form Entry  

Print versionSkålén, Per. Managing service firms. New York, NY : Routledge, 2010 9780415473262 (DLC) 2009040648 (OCoLC)449284376

Series Added Entry-Uniform Title  

Routledge interpretive marketing research ; v. 11.

Electronic Location and Access  

로그인을 한후 보실 수 있는 자료입니다.

Control Number  

joongbu:396966