자료유형  

 단행본

International Standard Book Number  

0030856191

Library of Congress Call Number  

HF1009.5-.T417

Dewey Decimal Classification Number  

658.8/48-20

Main Entry-Personal Name  

Terpstra, Vern

Publication, Distribution, etc. (Imprint  

New York : Holt, Rinehart and Winston, [1972]

Physical Description  

xxiv, 517 p. ; 25cm.

Series Statement  

Holt, Rinehart and Winston marketing series

General Note  

기증 : 중부대학교 남상섭 교수

Bibliography, Etc. Note  

Includes bibliographies.

Subject Added Entry-Topical Term  

Export marketing

Subject Added Entry-Topical Term  

Marketing Management

Control Number  

joongbu:310074