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Global account management : creating value
Global account management : creating value
상세정보
- 자료유형
- 단행본
- International Standard Book Number
- 0470848928 (hbk* : alk. paper) : US＄70.00
- Library of Congress Call Number
- HF1416-.H46 2003
- Dewey Decimal Classification Number
- 658.8/48-21
- Main Entry-Personal Name
- Hennessey, Hubert D.
- Publication, Distribution, etc. (Imprint
- Chichester : John Wiley & Sons, c2003.
- Physical Description
- x, 260 p. : ill. ; 24cm.
- Bibliography, Etc. Note
- Includes bibliographical references and index.
- Formatted Contents Note
- 완전내용Global drivers and global account management -- Analyzing a global customers industry -- Analyzing the global logic of key account's business -- Developing strategy for a global customers business -- Developing and delivering the value proposition -- The global account management team -- Supporting and implementing global account management -- Global account management in action: case studies: Xerox, Marriott International, Hewlett Packard.
- Subject Added Entry-Topical Term
- Export marketing
- Subject Added Entry-Topical Term
- Marketing Key accounts
- Subject Added Entry-Topical Term
- Export marketing Case studies
- Added Entry-Personal Name
- Jeannet, Jean-Pierre
- Control Number
- joongbu:307530
MARC
008070102s2003 enka b 001c0 eng■010 ▼a2003007460
■020 ▼a0470848928 (hbk* : alk. paper)▼cUS＄70.00
■035 ▼a(KERIS)BIB000009846698
■042 ▼apcc
■050 0▼aHF1416▼b.H46 2003
■08204▼a658.8/48▼221
■090 ▼a658.848▼bH515g
■1001 ▼aHennessey, Hubert D.
■24510▼aGlobal account management : creating value▼cH. David Hennessey and Jean-Pierre Jeannet.
■260 ▼aChichester▼bJohn Wiley & Sons▼cc2003.
■300 ▼ax, 260 p.▼bill.▼c24cm.
■504 ▼aIncludes bibliographical references and index.
■5050 ▼aGlobal drivers and global account management -- Analyzing a global customers industry -- Analyzing the global logic of key account's business -- Developing strategy for a global customers business -- Developing and delivering the value proposition -- The global account management team -- Supporting and implementing global account management -- Global account management in action: case studies: Xerox, Marriott International, Hewlett Packard.
■650 0▼aExport marketing
■650 0▼aMarketing▼xKey accounts
■650 0▼aExport marketing▼xCase studies
■7001 ▼aJeannet, Jean-Pierre
