자료유형  

 단행본

International Standard Book Number  

0130842680 (pbk*) : $97.33

Library of Congress Call Number  

HF1416-.K443 2000

Dewey Decimal Classification Number  

658.8/48-21

Main Entry-Personal Name  

Keegan, Warren J.

Edition Statement  

2nd ed.

Publication, Distribution, etc. (Imprint  

Upper Saddle River, N.J. : Prentice-Hall, c2000.

Physical Description  

xxii, 594, [23] p. : ill., maps ; 26cm.

General Note  

Rev. ed. of: Principles of global marketing. 1st ed. c1997.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Subject Added Entry-Topical Term  

Export marketing Management

Subject Added Entry-Topical Term  

Export marketing Management Case studies

Added Entry-Personal Name  

Green, Mark C.

Added Entry-Personal Name  

Keegan, Warren J. ; Principles of global marketing.

Control Number  

joongbu:271672