자료유형  

 단행본

International Standard Book Number  

0131945807 (pbk) : $16.95

Library of Congress Call Number  

HF1416-.U85 1993

Dewey Decimal Classification Number  

658.8/48-20

Main Entry-Personal Name  

Usunier, Jean-Claude

Publication, Distribution, etc. (Imprint  

Englewood Cliffs, N.J. : Prentice Hall, c1993.

Physical Description  

xiii, 494 p. : ill. ; 24cm.

Bibliography, Etc. Note  

Includes bibliographical references and index.

Subject Added Entry-Topical Term  

Export marketing Social aspects

Subject Added Entry-Topical Term  

International business enterprises Social aspects

Subject Added Entry-Topical Term  

Intercultural communication

Control Number  

joongbu:229992