자료유형  

 단행본

International Standard Book Number  

0130276618 : $125.00

Library of Congress Call Number  

HF5415.135-.K47 2001

Dewey Decimal Classification Number  

658.8/02-21

Main Entry-Personal Name  

Kerin, Roger A.

Edition Statement  

9th ed.

Publication, Distribution, etc. (Imprint  

Upper Saddle River, N.J. : Prentice Hall, c2001.

Physical Description  

xiii, 729 p. : ill. ; 29cm.

Bibliography, Etc. Note  

Includes bibliographical references and indexes.

Subject Added Entry-Topical Term  

Marketing Decision making Case studies

Subject Added Entry-Topical Term  

Marketing Management Case studies

Added Entry-Personal Name  

Peterson, Robert A.((Robert Allen)) , 1944-

Control Number  

joongbu:227557