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Global marketing management
Global marketing management
- 자료유형
- 단행본
- International Standard Book Number
- 0471372897 (cloth : alk. paper)
- Library of Congress Call Number
- HF1416-.K68 2001
- Dewey Decimal Classification Number
- 658.848-20
- Main Entry-Personal Name
- Kotabe, Masaaki
- Edition Statement
- 2nd ed.
- Publication, Distribution, etc. (Imprint
- New York : John Wiley & Sons, Inc., c2001.
- Physical Description
- xxiv, 739 p., 12 p. of plates : ill. (somecol.), maps ; 26cm.
- Bibliography, Etc. Note
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Export marketing Management
- Subject Added Entry-Topical Term
- International business enterprises Management
- Added Entry-Personal Name
- Helsen, Kristiaan
- Control Number
- joongbu:227045