Material Type  

 단행본

ISBN  

0471372897 (cloth : alk. paper)

LC Callnumber  

HF1416-.K68 2001

DDC  

658.848-20

Callnumber  

658.848 K87g2

Author  

Kotabe, Masaaki

Title/Author  

Global marketing management : Masaaki Kotabe, Kristiaan Helsen.

Edited Info  

2nd ed.

Publish Info  

New York : John Wiley & Sons, Inc., c2001.

Material Info  

xxiv, 739 p., 12 p. of plates : ill. (somecol.), maps ; 26cm.

서지주기  

Includes bibliographical references and indexes.

Subject Added Entry-Topical Term  

Export marketing Management

Subject Added Entry-Topical Term  

International business enterprises Management

Added Entry-Personal Name  

Helsen, Kristiaan

Control Number  

joongbu:227045