자료유형  

 단행본

International Standard Book Number  

029914190X (cloth) : $45.95

Dewey Decimal Classification Number  

343.73082-20

Main Entry-Personal Name  

Preston, Ivan L. , 1931-

Publication, Distribution, etc. (Imprint  

Madison, Wis. : University of Wisconsin Press, c1994.

Physical Description  

ix, 225 p. ; 24 cm.

Bibliography, Etc. Note  

Includes bibliographical references (p. 213-220) and index.

Subject Added Entry-Topical Term  

Deceptive advertising United States

Subject Added Entry-Topical Term  

Advertising laws United States

Subject Added Entry-Topical Term  

Advertising United States

Index Term-Uncontrolled  

Advertising Law

Index Term-Uncontrolled  

United States

Control Number  

joongbu:218865