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Firebrands- [electronic resource] : building brand loyalty in the Internet age
Firebrands- [electronic resource] : building brand loyalty in the Internet age
- 자료유형
- 단행본
- Control Number
- 0008538698
- International Standard Book Number
- 0072133066 (electronic bk.)
- Dewey Decimal Classification Number
- 658.8/27-21
- Main Entry-Personal Name
- Moon, Michael.
- Publication, Distribution, etc. (Imprint
- Berkeley, Calif. : Osborne/McGraw-Hill, 2000.
- Physical Description
- xviii, 318 p : ill. ; 24 cm.
- General Note
- Includes index.
- Reproduction Note
- Electronic reproduction. . Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
- Subject Added Entry-Topical Term
- Internet marketing
- Subject Added Entry-Topical Term
- Brand loyalty
- Subject Added Entry-Topical Term
- Brand choice
- Subject Added Entry-Topical Term
- Web site development
- Added Entry-Personal Name
- Millison, Doug.
- Added Entry-Corporate Name
- NetLibrary, Inc.
- Additional Physical Form Entry
- . Original. 0072133066. (DLC) 2001270467
- Electronic Location and Access
- 로그인을 한후 보실 수 있는 자료입니다.
- Control Number
- joongbu:103920
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